TYPOGRAPHY - PRACTICAL TASKS: EXERCISES

20/04/2026 / Week 1 - Week 6

Samantha Jizan Amrullah / 0375606

Typography / Bachelor of Design (Hons) in Creative Media

Task 1: Exercise 1 & 2

WEEK 1 - LECTURE 1

On the lecture, mr Vinod explained to us the basics of typography regarding its basic meaning and how it could assist us as a designer. It was explained how typography module would help us visualise and express how words look, as it normally is not something that one would describe to be visually appealing. As said by Paul Rand, “Typography is an art, and good typography is art. Therein lies the problem for both teacher and student” (Kane, 2002). Re: Rules, norms, right and wrong - no hard and fast rules.

It is also discussed the difference between fonts and typeface. Font refers to the individual fonts within a typeface (e.g Georgia Bold). While a typeface refers to the entire family of fonts (e.g Georgia, Arial). 

We were then also briefed on how we should be formatting our e-portfolio. Within the briefing there were a couple of keys to note, such as various coding method that we need to implement into the making of our e-portfolio. 

The book A Type Primer by Kane, J. (2002) was mentioned and suggested to be helpful during the course of our study and will be reference a couple of times.

Figure 1.1 Timeline of typography development

As we are highly affected by western media, all of the information being presented are written from the prespective of the western media, which is why we were reminded to keep an open mind in regards to the study and research of typography such as local contents to develop a better perspective. With that being said, we then proceed to learn on the history of typography and how it has existed for thousands of years, starting with carvings of lines and circles. It has been continuously developing from Phoenician to Roman. Typography kept on developing throughout the years and impacted with different region as different people have different method of writings, which then creates different writing styles across the world.