INFORMATION DESIGN - PROJECT 1 & 2
Information Design / Bachelors of Design in Creative Media / Taylor's University
After spending time exploring different media and learning the basics of information design, I’m now moving into Projects 1 and 2, where the focus shifts to creating an infographic. Instead of relying heavily on text, this project challenges me to present a series of processes visually. The main idea is to communicate information clearly and effectively through design choices rather than long explanations.
What makes this project interesting is that the emphasis isn’t just on the content itself, but on how that content is delivered. I’m expected to analyze the “delivery mechanisms” of infographics. Things like layout, hierarchy, typography, color, and motion, and how they affect whether an infographic works or fails. While content still matters, it’s only one part of a much bigger picture. This project is really about understanding why some infographics communicate well and others don’t.
Part 1: Infographic Poster
The first part of the project involves creating a redesigned infographic poster. I’ll start by finding an infographic online that is not well designed. This gives me something to critique and improve, helping me identify common design problems such as clutter, poor hierarchy, or confusing visuals. From there, I’ll redesign the poster into an A4 format.
Before jumping straight into digital work, I need to sketch my ideas and show my design process. This step helps me think through how the information should be reorganized and presented more clearly. Once the structure is planned, I’ll focus on redesigning and simplifying the poster using strong visual hierarchy and effective typography. This means deciding what information should stand out first, what should be secondary, and how text and visuals work together.
After that, I’ll refine the design even further by simplifying it through color, shape, and pattern. This stage is about reducing visual noise and making sure the design feels clean, consistent, and easy to understand. Finally, I’ll upload the completed poster to my e-Portfolio along with an explanation and a reflective write-up. This reflection is where I’ll discuss my design decisions, what worked, and what I learned throughout the process.
Part 2: Minimal Animated Infographic
In the second part of the project, I’ll take my static infographic poster and turn it into a minimal animated infographic. The animation will be a single looping sequence, which means it needs to flow smoothly and make sense no matter where the viewer starts watching.
The loop will be between 15 and 30 seconds long, so I’ll need to think carefully about pacing and clarity. The goal isn’t to overwhelm the viewer with motion, but to enhance the delivery of information through simple, purposeful animation. The final output will be a vertical video sized at 1080 x 1920 pixels, designed for mobile viewing.
Once the animation is complete, I’ll upload it to my own YouTube channel. This step pushes the project beyond just design and into presentation and real-world context, making me think about how audiences actually encounter and consume visual information online.
Overall, Projects 1 and 2 are about learning how design choices shape communication. By redesigning a weak infographic and then animating it, I’ll gain a clearer understanding of how layout, typography, color, and motion all work together to create an effective infographic experience.
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